• Cynthia

Think before you "pink".

Updated: Jan 28, 2018

The “Pink Ribbon” campaigns everyone knows as the flagship for breast cancer "find a cure" is many times bootlegged junk that is sold for profit vs.for cancer research, research that is so badly needed.


If you chose to run a race, realize this is not a race with another team wearing a different colored shirt. Your efforts, your run, is to bring awareness and money to help fund a cure for cancer. It's important that you "vet" the company sponsoring the run. Find out just how much of the money raised by the entry fees, campaigning and "trinkets" goes to actual research vs paying the salaries of those that run the organization.


This is not a sporting event. This is not a "party". This is not celebrating a holiday.


The pink ribbon campaign that started in 1991. It has been loved or hated by breast cancer patients ever since. At one point, the National Cancer Institute annual budget was around $1.8 billion with only about five percent going to cancer prevention or research.


Less than five percent. Really!


There are signs that the reign of today’s pink ribbon campaign, is losing favor. There are those who see the pink ribbon campaign as a red herring. Why? Because annually 44,000 women are dying of breast cancer with 220,000 (numbers vary a bit depending on reporting agency) diagnosed annually.


The decline of the pink ribbon can't come soon enough for me. When the primary goal is for profit and not for health (cure) for many of these "pink" campaign events, the false appearance of active solutions or cures is an abomination to woman with the disease.


So...before you lace up those tennis shoes and dawn that pink tee shirt for a "cure" for breast cancer, "vet" the company.


And here is how...


1. Start at the Better Business Bureau

The Better Business Bureau is the place to find out details about different businesses. The BBB provides accredited statuses to businesses that are above reproach and evaluates businesses based on their integrity and performance.


2. Make Sure Your Vendor Is Not on a Government Watch List

The U.S. Patriot Act requires that all businesses are in compliance with the Foreign Corrupt Practices Act and the UK Anti-Bribery Regulations.


3. Ask for References

You can ask for references from any vendor you wish to run for.

4. Ask how much of the proceeds for the race actually make it to research.

Don't be shy...you have the right to know how much and where the money goes.


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